{"product_id":"frisee-curly-endive-6ct-6-8lbs","title":"Frisée (curly endive) - 6ct - 6-8LBS","description":"\u003cp\u003e\u003cspan\u003eMatt Fry’s frisée comes from a small, intentional farm where every planting is considered. As a second-generation grower, Matt is scaling carefully — building soil, pairing crops thoughtfully, and paying attention to how one plant influences another. That kind of approach shows up in the field and on the plate.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrisée, or curly endive, is a chicory — known for its fine, frilled leaves and balanced bitterness. The outer leaves carry a gentle bite, while the inner heart stays pale, tender, and slightly sweet. When grown well, like this, the bitterness is clean and controlled — not harsh, not lingering — just enough to give structure to a dish.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatt’s crop is grown with companion plantings that help regulate soil health and moisture, which translates to crisp leaves, consistent texture, and a more rounded flavor. The heads are well-formed, with a defined core and delicate branching leaves that hold up from prep through service.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFlavor \u0026amp; Texture\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLight bitterness with a clean finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCrisp, wiry leaves with a tender core\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHolds structure under dressing and heat\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the Kitchen\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSalads: Classic frisée applications — with lardons, poached egg, and vinaigrette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWarm salads: Holds up to heat without collapsing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComposed plates: Adds height, texture, and contrast\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBalancing element: Cuts through fat — pork, duck, egg, or rich sauces\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLight sauté or wilt: Brief heat softens the edges while keeping structure\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThis is frisée that behaves the way it should — structured, clean, and responsive. A thoughtful crop from a thoughtful grower, built for kitchens that care about balance on the plate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Fry Farm","offers":[{"title":"Default Title","offer_id":42331285585995,"sku":"FRISEE-6","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/6811\/9371\/files\/IMG_8312.jpg?v=1775923279","url":"https:\/\/bradfordfarmsc.com\/products\/frisee-curly-endive-6ct-6-8lbs","provider":"Bradford Farm","version":"1.0","type":"link"}