{"product_id":"kale-matt-fry-curly-green-3lb","title":"Kale - Matt Fry Curly Green - 3LB","description":"\u003cp\u003eThis is \u003cb\u003ecurly green kale done right\u003c\/b\u003e. We’ve not come across anyone else’s kale that beats Matt Fry’s. He harvests it at the point where the leaves have developed full texture and flavor, but before toughness or bitterness begin to take over. The result is a kale that feels alive in the hand and balanced on the palate.\u003c\/p\u003e\n\u003cp\u003eThe leaves are deeply curled, crisp, and crunchy, but still noticeably succulent. There’s real structure here, yet the chew stays tender. Flavor leans nutty and deep with a rounded sweetness underneath — and notably, the aggressive bitterness most people associate with curly kale is largely absent.\u003c\/p\u003e\n\u003cp\u003eThat quality isn’t accidental. It’s a direct result of Matt’s growing practices: careful soil management, companion planting, and highly intentional harvest timing. He’s paying attention to how the plant develops in the field, not just how it looks in the crate.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eFlavor \u0026amp; Texture\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e• Crisp, hydrated leaves with strong structure\u003c\/p\u003e\n\u003cp\u003e• Nutty, deep green flavor\u003c\/p\u003e\n\u003cp\u003e• Rounded sweetness with minimal bitterness\u003c\/p\u003e\n\u003cp\u003e• Tender chew despite the heavy curl\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eFor the Kitchen\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e• Raw salads:\u003c\/b\u003e Holds dressing exceptionally well due to the leaf texture\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e• Massaged kale applications:\u003c\/b\u003e Softens quickly without becoming limp\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e• Quick sauté or blister:\u003c\/b\u003e Retains structure while developing sweetness\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e• Soups \u0026amp; braises:\u003c\/b\u003e Holds integrity without turning muddy\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e• Chips:\u003c\/b\u003e Crisps evenly with strong kale flavor and clean finish\u003c\/p\u003e\n\u003cp\u003eThe texture makes it especially versatile — enough structure for composed plates and raw applications, enough tenderness to cook quickly and evenly.\u003c\/p\u003e\n\u003cp\u003eA straightforward crop grown with precision. The kind of kale that changes people’s expectations of what curly kale can be.\u003c\/p\u003e","brand":"Fry Farm","offers":[{"title":"Default Title","offer_id":42388403585099,"sku":"KALE-FRYCURLYGREEN-3LB","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/6811\/9371\/files\/20260425_113905.jpg?v=1777137325","url":"https:\/\/bradfordfarmsc.com\/products\/kale-matt-fry-curly-green-3lb","provider":"Bradford Farm","version":"1.0","type":"link"}