{"product_id":"kale-matt-frys-wild-red-3lb","title":"Kale - Matt Fry's Wild Red - 3lb","description":"\u003cp\u003eThis is the very best kale we sell. Matt Fry’s \u003cb\u003eWild Red kale\u003c\/b\u003e is an excellent example of what happens when a grower pays attention to timing. He harvests this kale before full maturity — late enough for the leaves to develop real structure and depth, early enough to preserve tenderness and sweetness. That balance is what makes this crop special.\u003c\/p\u003e\n\u003cp\u003eVisually, it’s striking but not over the top: mostly deep green leaves with a dark red flare along the edges and a soft pink blush running through the stems. The leaves are heavily textured and crisp, but once you bite into them, they soften almost immediately — structured at first, then surprisingly succulent.\u003c\/p\u003e\n\u003cp\u003eThe flavor is what separates it. There’s a mild earthiness and a gentle nutty note, but the bitterness most people expect from kale is almost entirely absent. Even the stems are tender — juicy, crisp, and light enough to use without trimming away half the plant.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eFlavor \u0026amp; Texture\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e• Subtly sweet with almost no bitterness\u003c\/p\u003e\n\u003cp\u003e• Crisp leaves that soften quickly on the palate\u003c\/p\u003e\n\u003cp\u003e• Light earthy depth with a restrained nuttiness\u003c\/p\u003e\n\u003cp\u003e• Tender, juicy stems fully usable in prep\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eFor the Kitchen\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e• Raw salads:\u003c\/b\u003e Strong enough to hold vinaigrette, tender enough to eat without aggressive massaging\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e• Quick sauté:\u003c\/b\u003e Maintains color and texture while softening fast\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e• Charred or blistered:\u003c\/b\u003e Edges crisp beautifully without becoming leathery\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e• Warm grain or bean dishes:\u003c\/b\u003e Adds structure and depth without dominating\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e• Braised lightly:\u003c\/b\u003e Retains integrity while becoming silky\u003c\/p\u003e\n\u003cp\u003eThis is kale with refinement — full flavor, clean finish, and texture that works both raw and cooked. A thoughtful crop from a grower who understands that with greens, harvest timing is everything.\u003c\/p\u003e","brand":"Fry Farm","offers":[{"title":"Default Title","offer_id":42388368654411,"sku":"KALE-WILDRED-3LB","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/6811\/9371\/files\/FullSizeRender_3ff6f6e5-4943-47f7-851d-913f486b9a76.heic?v=1778085365","url":"https:\/\/bradfordfarmsc.com\/products\/kale-matt-frys-wild-red-3lb","provider":"Bradford Farm","version":"1.0","type":"link"}