Kale - Matt Fry Curly Green - 3LB

This is curly green kale done right. We’ve not come across anyone else’s kale that beats Matt Fry’s. He harvests it at the point where the leaves have developed full texture and flavor, but before toughness or bitterness begin to take over. The result is a kale that feels alive in the hand and balanced on the palate.

The leaves are deeply curled, crisp, and crunchy, but still noticeably succulent. There’s real structure here, yet the chew stays tender. Flavor leans nutty and deep with a rounded sweetness underneath — and notably, the aggressive bitterness most people associate with curly kale is largely absent.

That quality isn’t accidental. It’s a direct result of Matt’s growing practices: careful soil management, companion planting, and highly intentional harvest timing. He’s paying attention to how the plant develops in the field, not just how it looks in the crate.

Flavor & Texture

• Crisp, hydrated leaves with strong structure

• Nutty, deep green flavor

• Rounded sweetness with minimal bitterness

• Tender chew despite the heavy curl

For the Kitchen

• Raw salads: Holds dressing exceptionally well due to the leaf texture

• Massaged kale applications: Softens quickly without becoming limp

• Quick sauté or blister: Retains structure while developing sweetness

• Soups & braises: Holds integrity without turning muddy

• Chips: Crisps evenly with strong kale flavor and clean finish

The texture makes it especially versatile — enough structure for composed plates and raw applications, enough tenderness to cook quickly and evenly.

A straightforward crop grown with precision. The kind of kale that changes people’s expectations of what curly kale can be.