Kale - Matt Fry's Wild Red - 3lb

This is the very best kale we sell. Matt Fry’s Wild Red kale is an excellent example of what happens when a grower pays attention to timing. He harvests this kale before full maturity — late enough for the leaves to develop real structure and depth, early enough to preserve tenderness and sweetness. That balance is what makes this crop special.

Visually, it’s striking but not over the top: mostly deep green leaves with a dark red flare along the edges and a soft pink blush running through the stems. The leaves are heavily textured and crisp, but once you bite into them, they soften almost immediately — structured at first, then surprisingly succulent.

The flavor is what separates it. There’s a mild earthiness and a gentle nutty note, but the bitterness most people expect from kale is almost entirely absent. Even the stems are tender — juicy, crisp, and light enough to use without trimming away half the plant.

Flavor & Texture

• Subtly sweet with almost no bitterness

• Crisp leaves that soften quickly on the palate

• Light earthy depth with a restrained nuttiness

• Tender, juicy stems fully usable in prep

For the Kitchen

• Raw salads: Strong enough to hold vinaigrette, tender enough to eat without aggressive massaging

• Quick sauté: Maintains color and texture while softening fast

• Charred or blistered: Edges crisp beautifully without becoming leathery

• Warm grain or bean dishes: Adds structure and depth without dominating

• Braised lightly: Retains integrity while becoming silky

This is kale with refinement — full flavor, clean finish, and texture that works both raw and cooked. A thoughtful crop from a grower who understands that with greens, harvest timing is everything.